FreeCause to Present Interactive Loyalty Solutions at GDC Online

Innovative GamerBar rewards users while monetizing online activity

BOSTON, Sept. 14, 2011 /PRNewswire via COMTEX/ — FreeCause is pleased to announce its participation at the Game Developers Conference Online, held from October 10th to the 13th. The conference, held in Austin, Texas, is one of the biggest events in the social gaming industry, attracting more than 3,000 attendees worldwide. FreeCause will exhibit innovative web technology that drives engagement and monetization geared specifically towards gaming.

As industry leading experts in monetization and user acquisition, FreeCause will be showcasing its premier loyalty solutions for the gaming industry. The FreeCause technology drives user interaction and increases game traffic while monetizing search and shopping activity. FreeCause’s suite of loyalty solutions has been instrumental in helping to build lasting, profitable user relationships for its many gaming clients. “FreeCause has experienced momentum in the social gaming industry as developers continue to seek engaging and profitable solutions that complement the game play experience while monetizing and rewarding their users,” said Michael Jaconi, CEO of FreeCause. “We are looking forward to speaking with the developers and publishers attending GDC Austin as we continue to grow our business’ social gaming category.”

Focused on the gaming industry and it business, marketing, customer experience and development aspects, GDC Online is an interactive forum of idea sharing and collaboration. The event is a perfect opportunity for FreeCause to showcase the solutions that have helped it build significant momentum in the social gaming industry. “GDC provides an excellent avenue for us to get in front of the many developers and business professionals yearning for more effective online tools to help them acquire new highly engaged users while also generating additional revenue,” said Tom Guenette, Director of Marketing & Public Relations of FreeCause. “We’re very much looking forward to attending GDC and we’re also excited to reveal several interesting surprises to visitors of our booth.”

More information about the GamerBar can be found at www.freecause.com/clients_clients .

About FreeCause

FreeCause is a full service technology and marketing firm that develops and enhances loyalty rewards programs for major brands, airlines, hotels, sports teams and social games. Headquartered in Boston, MA, FreeCause offers a comprehensive portfolio of market-leading technology and expertise that allows organizations to accelerate lasting, profitable relationships with their customers and supporters. With more than 20 million subscribers, the FreeCause advanced loyalty and engagement solutions drive user behavior and strengthen brand loyalty while simultaneously generating new revenue streams for organizations through an extensive network of merchants and partners. FreeCause is a wholly owned subsidiary of Rakuten, Inc. (jasdaq:4755).

About Rakuten

Rakuten, Inc. (jasdaq:4755), is one of the world’s leading Internet service companies, providing a variety of consumer and business-focused services including e-commerce, travel, banking, securities, credit card, e-money, portal & media, online marketing and professional sports. Rakuten is expanding globally and currently has operations throughout Asia, Western Europe, and the Americas. Founded in 1997, Rakuten is headquartered in Tokyo, with over 10,000 employees worldwide. For more information, visit https://global.rakuten.com/group .

SOURCE FreeCause

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